RareForm has just launched and we’re finishing the last few bits of our branding. Our new website is up, and we’re working to build out content, particulary sharing awesome interactive entertainment and providing (hopefully) insighful commentary in our blog.
So…faithful readers, which logo do you like best?
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As you may have noticed: We are now in the midst of a huge evolutional change in digital entertainment and Internet marketing–but this is only the beginning.
Advertising companies are no longer pulling in the same revenue from traditional media like magazines and newspapers that they once were, and are now allocating more of their future budgets towards other avenues. Furthermore, it appears that news in paper form is on its way to the extinction list like an ill-evolved DoDo bird, while Internet bandwidth continues to increase, drawing an increasing number of web publishers and consumers.
With this increase in bandwidth, video streaming is also becoming more ubiquitous and changing the way television content is being syndicated. No longer do you need hide in the shadows (and quite possibly breaking the law) streaming video or downloading movies, as so many larger networks now post more of their content online for free. Also, companies like Netflix and the iTunes Store make it so much easier to download movies to your computer or stream into your living room entertainment center, via services like Tivo or Xbox 360.
Really inspirational video with words by Charles Beater, that clearly lays out the interactive landscape of online communities where more ideas are being shared then ever before. Now that everyone has a voice, what happens when people pool there ideas together?
These vast conversations lead to new ideas and innovations on an growing scale.
RareForm offers high definition video production centered round the RED series of cameras, and a host of other creative-based services including interactive marketing, branding, and web video distribution.
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