Which Logo Do You Like Best?
Posted on January 22, 2009
RareForm has just launched and we’re finishing the last few bits of our branding. Our new website is up, and we’re working to build out content, particulary sharing awesome interactive entertainment and providing (hopefully) insighful commentary in our blog.
So…faithful readers, which logo do you like best?
Please write a comment below as to what influenced your decision. Thanks for your hot tips!
Be sure to stay in touch as we gear up for a RareForm RED storm…
Tags: rareform logo branding
Flickr Photos
January 22, 2009
No contest, I like the second one the best.
January 22, 2009
i agree with #2 but think the “f” should be lower case (?)
January 22, 2009
On my laptop monitor, “Rare” in Logo 1 blends into the background. I prefer the look of Logo 3, but the color ain’t doin’ it for me.
January 23, 2009
I like # 2 best, but #2 still needs work. I don’t think that I like the font of the second half of the word. It looks like the printer is running out of ink.
The word “rare” is hard to read in #1 (too dark), and #3 again, looks like the printer is running out of ink.
In my opinion, the connotation of “rareform” is excellence. If the logo looks like ink is missing, this is not in rare form.
Try experimenting with #2 by putting the first “r” in lower case, and leave the “f” in upper case.
January 23, 2009
Kerning seems off on the letters, and why pick a grunge font for the logo while going for a clean look on the website?
January 23, 2009
I like #2 the best because of the contrast. I think the upper case R and F have the best readability.
Make sure you do another set suitable for a white background for letterhead, and other print items!
January 23, 2009
@Josh We’re still in the process of “dirtying” up our website. Even a grunge texture overlaid on the background will make a difference. We’re trying to set our core branding first, then apply it to all of the marketing/digital materials.
January 23, 2009
I agree with most everyone on Logo #2. It’s a matter of switching small aspects on the winning one so you can fine tune it. Try switching cases in first/last words and beefing up the bevel/emboss on one or the other, etc.
@KellyCo Thanks for the reminder to check with light background. Since this site is darker I guess it makes sense to create two logo versions total.
January 27, 2009
I like #2, but I think that i like the color of “rare” from line #1, and like the color in form from Line #3. I do like the font in #2, but think the color needs to stand out more against the black, or whatever background you chose to put it against. I do think the font looks good as is.